Hangzhou Gabriel Finery Designing Co. Ltd.was established by Wu who has British education experience. The companyprovides clothing designing, making and selling. The company owns brandsinclude “533” and“Miss Wu”, which are popular among professional women.

Jason Wu represented himself as one of themost famous fashion designers, who had been the fashion designer of MichelleObama. He brought forward the trademark dispute of the trademark “Miss Wu”(9909617) according to term 1 of article 13 and article 31 of Trademark Lawwith lots of media reports as evidence. After one-year tug of war, theTrademark Review and Adjudication Board of SAIC supported the opinion ofDengyuan Wang, a High Mark partner, ruling that the trademark in dispute wasmaintained.